Choosing a Catchy Business or Brand Name: Step 2: Tools
There are certain tools you can use on your own, when initially creating possible names for your brand or business.
- Create a name that is easy to pronounce - The best choice of business name is one that is easy to speak, is not a spelling challenge, and doesn't require too much explanation. You need a name that is easy for your customers to remember and pronounce. Ask yourself the following questions: Can you say and spell the name easily? Repeat it and write it to yourself a few times, and then you can make the right decision about it. Think about marketing and advertising, including radio and television. Would announcers be able to say the name correctly?
- Abstract versus Real Words - Real words that describe your business are easier for the public to understand or remember, but, at the same time, abstract words can work for business names, as long as those words are short and distinctive.
Remember the alphabet - No matter the letter, if a word works, use it, but a general rule that works is picking names using the first letters of the alphabet.
- Keep the name short - Supercalifragilisticexpialidocious would not be the wisest choice for a business name, or any name that is that long. Short and simple is the way to go, as your constituents and customers will remember it more easily.
- Use a Dictionary or Thesaurus - The best place to start with a name search is with the dictionary or thesaurus. Many times, the best way to create a name is to find one by flipping through the pages of the dictionary, or coming up with synonyms or antonyms of a selected word.
- Select a name based on a service or product that you offer - Your customers will recognize a business name, based on a popular product or service that you offer. A good example of this is Federal Express, or FedEx. The name is simple, and it describes the major product/service that the business supplies.
