Business Naming News What's In a Search-Friendly Business Name? The Wall Street Journal. What's in a Name? Everything Source: entrepreneur.com 5 STEPS TO GREAT COMPANY NAMING: Choosing a Business or Brand Name: Introduction Step 1: -- Emphasize Qualities That You Want to Promote Make it a brand name that has longevity The story of 'Ben' Research a list of business names for other meanings Step 2: Tools to Great Naming Step 3: Create possible business/brand names with co-workers, friends Step 4: Check Availability for business Website or Domain Step 5: Make the Name Legal Operationalizing the Brand BRANDING GUIDE: The Importance of Brand Naming: Introduction Branding Case Study: Brand Obama and Brand McCain-a Case Study EPILOGUE: Should I Hire a Company Naming, Brand Naming or Product Naming Company?
5 STEPS TO GREAT COMPANY NAMING: Choosing a Business or Brand Name: Introduction Step 1: -- Emphasize Qualities That You Want to Promote Make it a brand name that has longevity The story of 'Ben' Research a list of business names for other meanings Step 2: Tools to Great Naming Step 3: Create possible business/brand names with co-workers, friends Step 4: Check Availability for business Website or Domain Step 5: Make the Name Legal Operationalizing the Brand BRANDING GUIDE: The Importance of Brand Naming: Introduction Branding Case Study: Brand Obama and Brand McCain-a Case Study EPILOGUE: Should I Hire a Company Naming, Brand Naming or Product Naming Company?
