Welcome to the Business Name Guide - A site dedicated to business and brand naming!

We-collectively-take names for granted. Think about it. How much thought do you give, on a daily basis, to your name? It's the unique and creative moniker you are known by and called by several times per day by family, friends, co-workers, without one thought to how your name was created.

The Business Name Guide was created to offer business owners and naming staff information on how to put together an effective naming strategy. Use the below links and information to further help your naming project.

5 STEPS TO GREAT COMPANY NAMING:

Choosing a Business or Brand Name: Introduction

Step 1: -- Emphasize Qualities That You Want to Promote

• Make it a brand name that has longevity
  
• The story of 'Ben'
  
• Research a list of business names for other meanings

Step 2: Tools to Great Naming


Step 3: Create possible business/brand names with co-workers, friends


Step 4: Check Availability for business Website or Domain


Step 5: Make the Name Legal

• Operationalizing the Brand

BRANDING GUIDE:

The Importance of Brand Naming: Introduction

Branding Case Study: Brand Obama and Brand McCain-a Case Study





EPILOGUE:

Should I Hire a Company Naming, Brand Naming or Product Naming Company?